Here at DAIS, we proudly produce branded skateboard decks and apparel, rooted in New York and deeply connected to the Upstate skate community. Our influence comes from a love of B-horror movies, the nostalgia of Americana, and a deep admiration for Stanley Kubrick’s liminal directing style—sensibilities that shape our aesthetic choices and design ideology. With the original ethos being the climactic entanglement of art and skateboarding, the core tenets of the company continue to be quality and creativity over profit